Job Overview:
The Digital Marketing Executive is responsible for executing and managing digital marketing campaigns and strategies to drive brand awareness, engagement, and conversions. This role involves working across various digital channels to increase the company’s online presence and achieve marketing objectives.
Key Responsibilities:
- Digital Campaign Management:
- Develop and execute digital marketing campaigns across channels such as social media, email, search engines, and display advertising.
- Monitor and optimize campaign performance to achieve desired results and ROI.
- Coordinate with creative teams to design and produce compelling digital content, including graphics, videos, and copy.
- Social Media Management:
- Manage and grow the company’s presence on social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).
- Create and schedule social media posts, engage with followers, and respond to comments and messages.
- Analyze social media metrics and generate reports on performance and engagement.
- Content Creation and Management:
- Develop and manage content for the company’s website, blog, and social media channels.
- Ensure content is optimized for SEO and aligns with the company’s brand voice and messaging.
- Collaborate with internal stakeholders to create content that supports marketing initiatives and campaigns.
- Search Engine Optimization (SEO):
- Implement SEO strategies to improve organic search rankings and drive traffic to the company’s website.
- Conduct keyword research, optimize website content, and manage on-page and off-page SEO efforts.
- Monitor SEO performance and adjust strategies based on analytics and industry trends.
- Email Marketing:
- Design, execute, and manage email marketing campaigns to nurture leads and engage with subscribers.
- Segment email lists and create targeted email content to drive conversions and retention.
- Analyze email performance metrics and make data-driven decisions to improve campaign effectiveness.
- Analytics and Reporting:
- Track and analyze digital marketing performance using tools like Google Analytics, social media insights, and CRM systems.
- Prepare and present regular reports on campaign performance, website traffic, and lead generation.
- Use data insights to optimize marketing strategies and recommend improvements.
- Market Research:
- Conduct market research to understand customer needs, preferences, and trends.
- Analyze competitors’ digital marketing strategies and identify opportunities for differentiation.
- Collaboration:
- Work closely with other marketing team members, including graphic designers, content writers, and web developers.
- Collaborate with external agencies or vendors as needed to support digital marketing initiatives.
Qualifications:
- Education: Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
- Experience: 2+ years of experience in digital marketing or a related role, with a proven track record of managing successful campaigns.
- Skills:
- Proficiency in digital marketing tools and platforms (e.g., Google Ads, Google Analytics, social media management tools).
- Strong understanding of SEO, SEM, content marketing, and email marketing.
- Excellent written and verbal communication skills.
- Ability to analyze data and generate actionable insights.
- Attributes:
- Creative and innovative with a passion for digital marketing.
- Detail-oriented with strong organizational and project management skills.
- Ability to work independently and as part of a team in a fast-paced environment.
Preferred Qualifications:
- Experience with marketing automation platforms (e.g., HubSpot, Marketo).
- Knowledge of HTML/CSS and website management.
- Familiarity with graphic design tools (e.g., Adobe Creative Suite).
Working Conditions:
- Full-time position with standard office hours. Some flexibility may be required for campaign management and performance tracking.
- Opportunity for remote work or hybrid arrangements, depending on company policy.
